Enjoy healthy, clean, great-tasting water straight from your faucet with our Basic filtration. Our unique, premium carbon water filter is certified to remove 99% of lead, 92% of pesticides and 96% of mercury. PUR also reduces chlorine (taste and odor) and many other contaminants, yet it still leaves behind beneficial fluoride. MAXION filter technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation for good health. PUR faucet water filters with MAXION technology turn your ordinary tap water into clean, fresh-tasting drinking water.