Each PUR water filter is certified to reduce Mercury and certain Industrial Pollutants as well as reducing chlorine (taste and odor) and more. The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media to reduce 2x more chemical contaminants than Brita's® leading pitcher filter (Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.). The dispenser has a slim, space saving design that fits easily in the fridge. Large 30 Cup Capacity Dispenser. Color: Blue/Clear.